Focus group and feedback

To help me understand peoples opinions on films and the film that we had briefed I conducted a questionnaire to give me ideas. I asked people about where they like to watch films and their favourite genres, many of which said horror. Some people said that our film was a little too similar to Sinister so from this feedback we will have to alter a few ideas to ensure that it is a unique film that only takes a little inspiration from other films. When asked if people liked the end of the film, many said yes because it keeps them on edge and leaves them wanting more for a possible sequel. It seemed to have a good effect on an audience. I explained the elements of the film by which it flashes back to the past and asked if they liked this idea. Many replied in favour because it would be interesting and keep them focused to aid their enjoyment of the film so we will definitely ensure that this is evident in our film idea. The ideas were highly complimented and lots of people said that they would pay to watch the film and this pleases us as a group as it encourages the ideas that we have come up with. I asked for any changes that they would make to the film and they responded by informing me that they would need a clearer explanation of the ideas for the narrative and a unique selling point that would make the film thrive.

We took on board the feedback that we had and made changes to our ideas based on what the focus group had to say. One person made the point that they didn't want the ending to be very basic and wanted us to create more of a cliffhanger in the conclusion of the film. From this feedback we have discussed the ending of the film and made some alterations so that the audience will be intrigued to watch a second version of the film. This is the main unique selling point for our film and we have effectively taken on ideas from our focus group and incorporated these points into the basis of our film.