AUDIENCE PROFILE
Demographics
Gender: Male
Age: 15
Social Grading: D-E
Religion: None
Education: GCSE school pupil
Occupation: Paper round
Marital status: Single
Income: £30 per month
Psychographics
A lively, young individual with an eye for entertainment. He goes about his daily life in a structured manner and takes huge care
with his school studies. He is a typical boy who loves sport and is always up for a laugh with his friends. Is happiest around these
friends but loves getting together with family too. He loves to
attend gigs from his favourite bands along with house DJ.s and
spends a lot of time in the outside world of social media.
attend gigs from his favourite bands along with house DJ.s and
spends a lot of time in the outside world of social media.
Joking and banter is a part of his daily life but he does not have
a bad bone in his body. He enjoys watching films particularly at
the cinema and his favourite genres are comedy and horror.
a bad bone in his body. He enjoys watching films particularly at
the cinema and his favourite genres are comedy and horror.
Likes: Watching and playing sport, music festivals,
dancing and Shadow Child (DJ).
Dislikes: smoking, reading, boredom, ignorant
people, pressure and writing.
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